Open Water scores with aluminium recycling

Every Can Counts US, the campaign dedicated to driving ‘away-from-home recycling’ of aluminium beverage cans in the United States, has taken part in a publicity drive at the home stadium of the LA Clippers basketball team.

It has partnered with Open Water, which sells water in aluminium cans and promotes the use of the metal over plastic for its drinks.

Events campaign

More than 1 200 of its cans have been placed inside a Clippers-themed recycling cage at Intuit Dome in Inglewood, California. The aluminium structure was built in California and highlights the value of recycling used beverage cans at events.

‘Intuit Dome is redefining what sustainability can look like in professional sports venues, and we couldn’t be more excited to partner with Every Can Counts to celebrate these efforts,’ says Niki Mazaroli, director of sustainability and community engagement at Open Water.

‘Their leadership shows how world-class entertainment and environmental responsibility can go hand-in-hand and we’re grateful that Open Water can play a part in eliminating plastic waste and keeping aluminium in the circular economy.’

Inspiring

Tim Ebner, vp of marketing and communications at Can Manufacturers Institute and a lead organiser of Every Can Counts US, adds: ‘The Every Can Counts recycling cage will inspire people to recycle by highlighting the sustainability success of aluminium beverage cans. Used beverage cans are easily recyclable, moving on average from the recycling bin to newly formed cans in less than 60 days on average, and they are a circular solution.’