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US partners share recycling mission

United States – E-cycling company Electronic Recyclers International (ERI) has established a partnership with Recycle Across America (RAA), a non-profit organisation which has launched the society-wide standardised labelling system for recycling bins that has proven to ‘help people recycle more and help people recycle right’.

Americans ′only recycle 34% of their consumer waste,′ reckons RAA. ′If we can double that number, we can create 1.5 million jobs.′ John Shegerian, chairman and ceo of ERI, adds: ′We share a common mission: to provide people with greater accessibility to a greener life and business.′

The standardised label initiative has already made ‘tremendous inroads’ into removing the confusion surrounding what items can or cannot be recycled, he notes. This is partly thanks to the celebrity back-up for the ′Let’s recycle right!′ ads featuring singer Alanis Morissette as well as actresses Kristen Bell and Angie Harmon.

′Recycling has been identified as the No. 1 action we can do for the environment, the economy and our future on this planet – but only if we recycle right,′ adds RAA founder Mitch Hedlund. However, he believes society has grown ′apathetic and sceptical′ about recycling.

′Unfortunately, companies continue to deplete finite natural resources at alarming speeds,′ he says. ′We’re excited to partner with ERI to change the public′s experience with recycling and to expedite progress.′

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