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Masias sees potential in Dubai and Qatar

Global – Spain-based recycling equipment manufacturer Masias is eyeing further expansion in the Middle East, and in the Gulf region in particular, described by the company as ‘a promising emerging market in terms of the technological development behind new waste treatment facilities’. One of Masias’ main projects will be the introduction of a so-called waste-to cash-system.

Dubai will play host to the World Expo 2020 while Qatar is scheduled to be the venue for football′s 2022 World Cup. Both are investing billions of dollars in construction, infrastructure development and services – all of which must meet ′green targets set by their governments′, Masias points out. ′Clearly, this requires sophisticated technology to manage the volume of waste generated. Kuwait, for example, holds the world record for waste per inhabitant: 5.72 kg per day.′

Responsible for Masias′ growth in the Middle East will be Manuel Serrano. An economist specialising in international sales and marketing, he has spent more than 5 years in Dubai working closely with the waste management sector.

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