Sims deal for Middle East marketplace

United Arab Emirates – Sims Recycling Solutions FZE, Sims’s branch in Dubai, has struck a deal with Microsoft that allows it to provide refurbished computers and servers pre-installed with genuine Microsoft software to businesses, consumers and non-profit organisations. Back in February this year, Sims joined the Microsoft Authorized Refurbisher (MAR) programme in the USA.

‘Many of our clients seek solutions to enable their old assets to be reused in a compliant and environmentally beneficial manner, or for use in their internal Corporate Social Responsibility programmes,’ comments Philip Hughes, managing director of Sims’ Middle East operation. ‘Being able to refurbish their old systems and then for us to offer them for reuse or resale with fully-licensed Microsoft software pre-loaded helps to improve the return that we can offer them.’

While there is no mass market as yet in the Gulf Countries for refurbished machines, Hughes points to demand from service centres for spare parts and systems to support their clients. Looking to the Greater Middle East & North Africa region, he says compliant and warrantied refurbished IT systems now represent ‘an established niche business opportunity’ to channel partners.

Chris Acker, Microsoft MAR director, states: ‘The Microsoft OEM Refurbisher team is pleased to welcome Sims to the Microsoft Authorized Refurbisher programme as one of a very select group of secondary PC refurbishers worldwide. We look forward to collaborating with Sims in developing innovative offerings to the Middle East marketplace.’

For more information, visit: www.simsrecycling.com

Source: AMEinfo