Skip to main content

Tom Bird: recycling sector needs image building

The Bureau of International Recycling is to be the ‘go-to’ source for those needing to know about the recycling industry, according to the organisation’s president Tom Bird.

In his first welcome address as BIR president Bird told the body’s convention in Budapest his key priorities included expansion of the membership and a close working relationship with the media to promote the environmental, economic and social contribution of the recycling industry.

‘Recycling still has an image that needs improving and we really need to promote the positive contribution our industry makes,’ he said. ‘We will be updating all the figures in this area so we have the info to hand that will enable us to better argue our case. Our figures on the ferrous market are excellent but I believe we should offer more in other areas.’

Education is key

Repeating former UK Prime Minister Tony Blair’s mantra of ‘Education, education, education’ more than 20 years ago, Bird said education was one of the reasons BIR created the Global Recycling Foundation. ‘We will work more closely with the foundation and BIR will be looking at education programmes relating to our sector. We will be working to see what we can do to educate a wider audience of the role of recycling.’

Would you like to share any interesting developments or article ideas with us? Don't hesitate to contact us.

You might find this interesting too

Third time at the top for Burrage
Greensteel boost for UK scrap

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe now and get a full year for just €136 (normal rate is €170) Subscribe
Share your shear stories and win a GoPro!

It’s safe to say that scrap shears are the pillars of the recycling industry. But which configurations are the future? Take part in our tech survey and get a shot at winning a cool GoPro camera!

Thousands of scrap shears are driving recycling businesses all over the world. When it comes to different types, an operator may opt for maximum tonnage or flexibility, such as a mobile set-up. An integrated baling system is also gaining popularity. Ultimately, there is no wrong or right shear; it comes down to how you’re going to use it.

Our survey is meant to map the wants and needs of today’s dynamic recycling industry. Voice your opinion here and, who knows, you may be able to capture your recycling facility in action in HD.