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Takeover to boost UK recycling majors’ ‘grave-to-cradle’ business model

Norton & Co. has acquired the UK-based plastics recycling major Axion Recycling. Axion Recycling and its business units, Axion Polymers and Axion Consulting, will become subsidiaries of the S. Norton group, a firm that processes some 1.5 million tonnes of metal scrap per year.

Axion’s marketing director Keith Freegard has resigned from Axion’s board. He will continue working on projects and in areas matching his experience and knowledge and will be consulting for S. Norton and Axion until the middle of next year.

A proud man

Freegard says: ‘I am immensely proud of the sustainable business that the Axion team has created over the past 16 years, and to have grown a successful company in the resource recovery sector that delivers the circular economy today while most organisations are only just beginning to think about it.’

Exciting industry

According to Freegard, the takeover ‘further strengthens the long-term sustainability of the grave-to-cradle business model’ that S. Norton and Axion can deliver for UK industries. He says he is happy to maintain an active link with the team at Axion through the part-time consultancy role and looks forward to new opportunities in ‘the exciting waste resource recycling sector’.


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