The Bureau of International Recycling (BIR) has re-launched its website www.bir.org after a major redesign in order to enhance its information services for its members, the public, the media and political decision-makers.
According to BIR, the new site highlights the ‘important role that the global recycling industry plays for the economy and the environment and provides valuable market and legal information that is essential for any businessperson active in the recycling sector’.
Strong online presence is crucial
‘I think the new website demonstrates how much our global trade association of 72 years is fit for the challenges of the 21st century,’ says BIR’s director general Arnaud Brunet. ‘Having a strong online presence is of paramount importance and the new look and feel not only reflects the dynamism of our industry but also helps carry our message to an even wider audience.’
Mobile phone proof
The new website has many new features, including a responsive design to favour navigation on mobile devices, an enhanced Members Only section with full access to BIR’s Membership Directory and relevant legislative background information, updated commodity pages showcasing the latest key figures, and a reorganised comprehensive library of industry statistics, reports, proceedings and fact sheets.