Hyundai selling car scrap fashion at Selfridges

Hyundai has launched the Re:Style 2020 collection, which is made from upcycled, repurposed car parts that would have otherwise ended up in landfill.

The recycled items, which range from clothing and accessories to jewellery, are available starting this week at London’s Selfridges pop-up store and the Selfridges online store. Discarded materials given a second life are seatbelts, airbags and seat fabrics, amongst other things.

Hyundia says the goal of the collection is to highlight sustainable fashion by transforming leftovers from the automotive manufacturing process. A total of 6 international designers worked on the eco-collection.

‘Design in the automotive world is often only viewed as a sleek profile of an exciting vehicle or the spacious interior where materials and utility combine to offer style and comfort. But for us, design is not just about reimagining the future of mobility, it is about reimagining the future of living,’ comments Wonhong Cho, executive vice president and global chief marketing officer