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American football veterans go green by backing e-cycling scheme

Who says sports and recycling don’t match? The professional American football team the Green Bay Packers has joined hands with non-profit organisation Goodwill to make sure all electronics used by the athletes and their crew members are recycled.

The new partnership between the Green Bay Packers and Goodwill’s Wisconsin-based E-Cycle scheme will see dozens of tablets, computers, phones and other end-of-life equipment will be recycled by established, certified recyclers in the area. The first recycling collaboration between the two parties dates back more than a decade.

Long-term partners

‘Goodwill has worked with the Packers for more than 15 years now, and it’s a long-standing relationship that we’re really proud of,’ comments Craig Benzel, vice president of sales and business development for the Packers, also based in Wisconsin. ‘Having them as our electronics recycling partner was a natural fit given their reputation in the market place, their long history of operations that are environmentally friendly, and our trust in the good work they do,’ he goes on to state.  

Currently, Goodwill operates in 16 different countries while managing with 162 thrift shop-style stores across the United States and Canada.

The Packers have won 13 league championships, the most in National Football League history, with nine pre-Super Bowl NFL titles in addition to four Super Bowl victories. Forbes ranked the Packers as the world’s 26th most valuable sports franchise in 2016, with a value of US$ 2.35 billion.

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