United States – Major soft drinks producer Dr Pepper Snapple Group – which markets Dr Pepper and 7 Up – is aiming to increase its drinks container recycling rates to 60% by 2030. As part of this mission, the company will make a 10-year contribution to the Closed Loop Fund of US$ 5 million and a US$ 1 million, three-year commitment to public recycling bin provider Keep America Beautiful.
With the heavy investment in the Closed Loop Fund, Dr Pepper Snapple joins major brands like Walmart and Coca-Cola. The objective is to provide US$ 100 million via zero-interest loans to cities and below-market loans to companies for single-stream expansion and modernisation in order to ‘maximise recycling profitability’.
Kelly Smith, director of government affairs and sustainability at Dr Pepper Snapple, comments: ‘Making a meaningful and sustainable reduction in the amount of plastic and other recyclable material in the waste stream requires convenient options for consumers to recycle as well as the capacity to process those materials at the community level.’