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Coca-Cola points to recycling scepticism

United Kingdom – Many householders are sceptical about what happens to their recyclables after they are collected, according to a study entitled ‘Unpacking the Household’ which was commissioned by Coca-Cola and conducted by the UK’s University of Exeter.

The six-month study observed 20 families, couples and single-person households in the UK and France, and found that habits in the home have a ′significant′ influence on recycling rates. It was concluded that the recycling infrastructure within households ′must be adjusted′ with better design solutions but aesthetics ′are a barrier to recycling′.

Relatively few people are willing to make room for a recycling bin. According to the researchers, new thinking is needed to ′help break bad recycling habits′. The majority of households ′do not have an accurate understanding′ of recycling or are ′sceptical′ of what happens to recyclables once they have been collected, they found.

Coca-Cola hopes to encourage plastic bottle recycling through its ′Recycle for the Future′ scheme.

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