Asia – The BIR world recycling organisation has built on existing, strong links with the key Chinese market through its high-profile presence at a major event in Tianjin.
BIR′s director general Alexandre Delacoux addressed the 5th China International Eco-City Forum in Tianjin, which was organised in conjunction with CRRA′s China International Recycling Conference & Exhibition, and explained how the world recycling organisation and its members could be ′tried-and-tested allies′ for China in the country′s pursuit of its recycling and wider environmental goals. He also visited the China Paper Association and the China Tyre Retreading, Repairing and Recycling Association with a view to enhancing business opportunities for BIR members.
In his presentation to the late-September event, Mr Delacoux underlined BIR′s belief in free and fair trade, adding: ′A key facet of BIR′s work is to ensure that the public and policy-makers have a true understanding of our industry and of its contribution not only to the environment, but also to financial and social well-being. Recycling is good business, especially when conducted on an international scale. Trading of recycled commodities that conform to agreed specifications is a win-win, providing financial benefit for the seller and a vital secondary raw material input for the buyer.′
So as to promote its membership, services and upcoming conventions and to boost its profile in China still further, BIR also took stand space at the Tianjin event – one of the aims of which was to help Chinese companies with their international outreach. The exhibition had specific areas devoted to metals, e-scrap, paper, plastics and rubber recycling.
Mr Delacoux commented: ′It is important for BIR to see and understand at first hand the massive steps that China is undertaking to build a more sustainable economy.′
For more information, visit: www.bir.org
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