CPI cements links with packaging recycling label scheme

United Kingdom – The Confederation of Paper Industries is the latest body with an interest in materials recycling to join the expanding ownership of OPRL Ltd – the not-for-profit organisation running what is dubbed ‘the UK’s most widely-recognised packaging recycling label scheme’.

CPI joins the Alliance for Beverage Cartons and the Environment UK (ACE UK), the Local Authority Recycling Advisory Committee (LARAC) and Recycling of Used Plastics Ltd (RECOUP) as guarantors of OPRL Ltd as the British Retail Consortium now steps back from its long-standing involvement as an owner.

The aim of the labelling initiative is to achieve greater and more effective recycling of packaging materials to establish a truly circular economy.

CPI’s director of raw materials Simon Weston comments: ‘We’ve been keen supporters of the OPRL scheme for some time, working closely with OPRL and WRAP to ensure the correct information is given on the recyclability of fibre-based packaging and advising on innovative materials. Coming in to the company as a joint guarantor is the natural development of that relationship as together we tackle some real challenges in recycling and food-grade packaging, in particular.’

Jane Bevis, chair of OPRL Ltd, adds: ‘The technical capability that the CPI adds in understanding paper- and card-based packaging issues extends our evidence-based approach, giving consumers further assurance that our labels can be trusted.’

The labelling scheme enjoys recognition levels as high as 90% among young consumers.