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P&G unveils recycling-friendly packaging with a twist

In an effort to help reduce plastic waste, Procter & Gamble has created a line of refillable packaging for its deodorants Secret and Old Spice. The 100% aluminium-free, recyclable paper tube cases are available across the US as of this month.

The easy-to-use, refillable packaging is made of 90% recycled paperboard, certified by the Forest Stewardship Council (FSC). Both types were manufactured without any single-use plastic. The refills have a retail price of EUR 6.50, ‘making this one of the most affordable refill options on the market today’, the producer says.

‘We know the most sustainable choices for consumers are not always the most affordable – and that limits the impact we can have on our environment,’  comments Freddy Bharucha, senior vice president, P&G Personal Care. ‘By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.’

Featuring a signature push-pop design, ‘much like lipstick’, the packaging releases the product ‘with a simple twist’, adds Anitra Marsh, vice president, sustainability, citizenship and communications, P&G Beauty. Once consumers have used up the deodorant, they can easily crush the empty paperboard case and drop the package right into their recycling bin. She is confident this no-hassle packaging will convince people to use the product long-term, and make it easy to recycle.

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