IT services company Swisscom says it will donate the proceeds from its smartphone recycling scheme to the non-profit organisation SOS Children’s Villages in Ukraine.
The company will match the amount, thus doubling the sum, while encouraging Swiss citizens to bring as many devices as possible to its shops. All brands and models are welcome. Collected devices will be refurbished and sold by non-profit company Realise in Switzerland.
Swisscom estimates that almost EUR 60 million worth of old mobile phones are currently gathering dust in homes across the country. In line with its new sustainability strategy, the unwanted handhelds will be repaired and repurposed following a professional data wiping process. This is meant to maximise the amount of devices returning to the loop.
Eager to give back to the community, the proceeds from the resale and recycling have been donated to SOS Children’s Villages since 2012. In the wake of the Russia-Ukraine war, the company has decided all proceeds will go exclusively to SOS Children’s Villages in Ukraine. The charity is currently putting together emergency aid for at least 15 000 people in Ukraine.
‘Financial support is needed urgently to help the local children as quickly as possible,’ says Saskia Günter, Swisscom’s head of corporate responsibility. ‘We are calling on the people of Switzerland to donate as many devices as they can to our shops as soon as possible.’
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