A partnership between manufacturer AkzoNobel and the waste manager Veolia has developed a new product containing 35% recycled paint.
Paint dropped off at Veolia’s household recycling centres in the UK is reclaimed, sorted, filtered and refined by Veolia. It’s then mixed with new paint by AkzoNobel and tested extensively to meet the standards required by the Dulux Trade when it is sold as Evolve matt emulsion.
‘We’re always looking for new ways to drive sustainable innovation, cut down on waste and create a circular economy for paint while offering our customers fresh solutions that don’t compromise on quality,’ says AkzoNobel’s chief operating officer Ruud Joosten. ‘By introducing Evolve, we will reduce the carbon footprint of our Dulux Trade products and help our customers reach their own sustainability goals.’
Blind tested by decorators
The company says a particular achievement was reducing the carbon footprint of each litre of Evolve paint produced by more than 10% (compared with standard vinyl matt). The product was blind tested by decorators and painting contractors. A number of small scale trials were also conducted.
‘The launch of this new paint is just the latest step on a journey AkzoNobel is taking towards meeting its sustainability targets and helping to close the loop on paint waste,’ Joosten adds. ‘It’s another example of how we’re setting the pace as the leader in sustainability in the paints and coatings industry.’
Gavin Graveson, executive vice president Veolia UK and Ireland, says many people will have old tins of paint taking up space in sheds or cupboards. ‘Now we have a solution where residents can bring us their paint and we can give it a new lease of life with Dulux Trade Evolve. We will continue to look for solutions to close the loop on products that otherwise were going to waste.’
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