United States – US satellite television provider DISH is partnering up with the Reworx electronics recycling programme in a collaboration which will see the latter recycle the former’s retired satellite receivers and related electronics in an extension of its sustainability operations that processed over 26 million pounds of materials in 2012.
DISH has set out to make its products more durable by maximising the average receiver lifespan of seven years. With the help of other partners, the pay-TV provider recycled some 1.2 million pounds of plastic and 4.45 million pounds of steel last year, mainly derived from cables, remote controls, batteries and PC boards.
DISH’s senior vice president of service Jim LaRocque comments on the latest partnership initiative: ‘Reworx not only furthers DISH’s sustainability endeavours by keeping nearly all received materials out of landfills, but it also yields another critical byproduct: opportunity.’ This is a reference to Reworx’s mission to boost employment for individuals with disabilities.
Reworx’s coo Mike Daniels underlines that the programme is equally committed to eliminating waste. ‘The responsible disposal of DISH electronics is a smart operation with a lasting environmental and, now, social impact,’ he says.
For more information, visit: www.dish.com
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