Page 37 from: What’s inside issue #4?

IFAT 2024

37recyclinginternational.com | July/August | 2024

of Presona’s balers, especially their
energy efficiency credentials. ‘Energy
efficiency is a huge benefit in the
current market. We’ve known for
years about the savings our baler
allows but never really talked about
it. We figured we had to make more
noise.’
Recyclers can secure a return on their
investment in less than 12 years. ‘This
is a great feat considering the average
lifetime of a baler is up to 30 years. I

have even seen Presona balers from
the 80s and 70s still being used,’
Hultqvist says.
He explains that the key difference is
the pre-press technology, which means
that a baler from Presona consumes
about 30% less energy than a typical
shear baler. ‘This is because our baler
uses smaller motors, which lowers
energy costs without compromising
performance.’
Presona ceo Stefan Ekström adds:

‘The low energy consumption, wire
efficiency and machine longevity
together create a very competitive
offering for anyone looking for a baler.
We help them keep operating costs
low. So low that the baler can actually
pay back its own purchase price.’
A smaller motor does not mean that
Presona balers cannot be big and
powerful. ‘The one you see behind me
is called “The Beast” – I think the
name says it all,’ Hultqvist laughs. ‘It

Blosze adds. ‘However, a unit has
been running successfully at a major
metals recycler in Germany since
October. So we know it works as well
as intended.’

TEAMWORK
Another reason for celebration is that
the Cologne-based sorting specialist
has established a new subsidiary,
called Steinert MSort. This is the result
of its acquisition of the MSort sorting
systems from Mogensen, which has
been part of the Jöst Group since
January.
The MSort product brand has been
present in the global market for more
than 20 years. It primarily targets glass
recycling and the processing of indus-
trial minerals. This new venture offers
additional sorting solutions and will
expand the portfolio to include trans-
lucency and double-sided detection
using colour and NIR.
‘The MSort brand from Mogensen is
strong and complements our product
range excellently,’ says Steinert ceo
Peter Funke. He insists securing future
growth through partnerships is vital for
recycling technology players.
‘Through our 20-year business rela-
tionship with Steinert, we know MSort
is in the best hands,’ add Hans
Moormann and Marcus Wirtz, manag-
ing partners of the Jöst group. ‘We are
handing over the product line to a top
company with a strong global sales
and service network.’

INVESTMENT RETURN
Recyclers have a great eye for new
technology. However, the market
being the market, money talks. The
question is always whether a new
machine is worth the trouble, especial-
ly given the shaky economic climate.
That’s why a giant poster with the
message: ‘Get your free baler’ dis-
played above Presona’s booth
grabbed a lot of attention. Marketing
manager Jasper Hultqvist came up
with the slogan more or less as a joke.
‘It’s catchy so it works for a trade
show,’ he says. ‘Of course, nothing in
the world is free. But it gets people
thinking: “What do they mean?”’
The answer lies in the clever design

Steinert took a team of 35 to Munich to

promote four product innovations.

Kuusakoski’s
Olov Boman
and Ronny
Hjelm.

Birim’s Christian Schlump

(right) and Alan Donaldson.

HSM’s team was
pleased to sell a baler
on the first day of the
expo.

Lindemann’s new man at the helm:
Carl Gustaf Göransson.

Danieli’s Davide Braga (left), An
dreas Schenzer and Andrea Pas

ut.

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