United States – Method, a US-based manufacturer of naturally-derived and biodegradable products, has launched a new soap that not only contains sea minerals but also comes in a bottle made with a blend of recovered ocean plastic and post-consumer recycled plastic.
Method partnered with recycler Envision Plastics to develop the sustainable bottles in a system involving extensive cleansing and blending, after which the recovered plastics are remanufactured into high-quality recycled material comparable, it is claimed, to virgin high-density polyethylene.
The soap manufacturer explains: ‘Over the past year and a half, Method employees have worked with local volunteers from Sustainable Coastlines Hawaii and the Kokua Hawaii Foundation to hand-collect several tons of plastic from beaches in the area, where the kinds of rigid, opaque plastic needed to make this packaging are most abundant.’
And Method’s co-founder Adam Lowry adds: ‘Our goal with ocean plastic packaging is to show that the most viable solution to our plastic pollution problem is using the plastic that’s already on the planet. By recycling and reusing plastic to make our bottles, we turn off the tap of plastic flowing into our oceans and take the first, most important step toward solving the ocean plastic problem.’
As part of Method’s efforts to establish a solid business model and supply chain for collecting and sorting plastic marine debris, a portion of the sea mineral soap’s proceeds will benefit the two Hawaiian organisations that helped set up the beach clean-up programme.
For more information, visit: www.methodhome.com
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