ISSF promotes stainless steel recycling awareness

Archiv – The Belgium-based International Stainless Steel Forum (ISSF) has launched a print and on-line advertising campaign in conjunction with The Nickel Institute of Canada �The Belgium-based International Stainless Steel Forum (ISSF) has launched a print and on-line advertising campaign in conjunction with The Nickel Institute of Canada to promote stainless steel as one of the world�s most recycled materials.
Five full-page advertisements feature high-quality photos depicting the use of stainless steel in architecture, trains, surgical instruments and food processing equipment; the accompanying text explains that nearly 60% of the pictured material is recycled. Meanwhile, the campaign�s on-line component includes three one-minute Flash video clips, each of which features actors delivering a single line – �Stainless Steel: one of the world�s most recycled materials�, �Stainless Steel: recycled more than paper or glass�, and �Recycling is everyone�s responsibility�. The message is conveyed in six different languages: Chinese, Spanish, French, German, Russian and English.
All the advertisements incorporate a stainless steel recycling logo designed specifically for the campaign.