Royal approval

Although I wouldn’t necessarily call myself a die-hard supporter of the Dutch royal family, I do acknowledge the benefits of the country being a monarchy. For example, in times of crisis many people may feel supported by the royals as they help to keep things together.

What’s more, a small country like the Netherlands being a monarchy opens doors around the globe. Trade missions to the Middle East and Asia led by King Willem-Alexander, with the dazzling Queen Máxima by his side, usually bring in massive contracts.   

The monarchy is definitely good for business and our economy. It is estimated that the Dutch royal family generates many billions. The stability of the monarchy makes foreign companies more inclined to do business with the Netherlands.

Honorary title

There are some 600 companies and organisations in the Netherlands carrying the title ‘Royal’. Since April, the publisher of Recycling International, Eisma Media Group, has been one of them.

The title ‘Royal’ is an honorary badge that is awarded in the Netherlands (also in Belgium and the UK) by the king to companies, associations or institutions that meet special conditions. It is a sign of high prestige and social appreciation.

It means that the company has been in existence for at least 100 years (Eisma for 150 years!); is of national importance with an outstanding reputation in its industry; has an impeccable track record – meaning a clean legal and financial history; and is a role model in terms of entrepreneurship and social responsibility.

Amongst global leaders

The designation does not provide any legal or commercial advantages but it does allow the company to carry the title ‘Royal’ in its name, and use the royal coat of arms on stationery, websites and buildings, reflecting prestige, reliability and tradition.

Eisma, including Recycling International, is now among companies such as Philips, Ahold Delhaize and KLM. These companies are often internationally active, have a long history and contribute to the reputation of Dutch business.

So from now on it is ‘Koninklijke’ (Royal) Eisma Media Group. I must admit, it feels quite special to be part of something with royal approval.   

This column was featured in our latest issue >>