Tyre recycler sponsors Formula One team

Archiv – Germany | It is the first time that a recycling company has joined the Formula One racing circus as a sponsor. Tyre recycling company Carbon Green’s logo will be featured on the nose and bargeboards of the Virgin Racing cars, which are part of the team of well-known UK entrepreneur Richard Branson.Germany | For the first time, a recycling company has joined the Formula One racing circus as a sponsor. Tyre recycling company Carbon Green’s logo will be featured on the nose and bargeboards of Virgin Racing’s cars.
John Novak, President and CEO of Canada-based Carbon Green, says: ’We believe our unique technology will have a profound positive impact on the Earth and provides a safe solution for dealing with the over 1 billion waste tyres discarded annually and 10 billion waste tyres stockpiled worldwide. We are extremely proud to have our name and logo featured on the Virgin F1 race car as it confirms Virgin’s commitment to the environment by creating the first-ever F1 green technology partnership.’
Virgin Racing’s CEO Graeme Lowdon adds: ’Virgin’s objective is to be at the forefront of developing environmentally-friendly business strategies and the group values its association with like-minded partners. The FIA (Fédération Internationale de l’Automobile) has an impressive environmental policy and through Virgin Racing we hope to develop a strong dialogue, share perspectives and offer a meaningful contribution to the sport, the governing body and our stakeholders beyond pure competition.’
In related news, Carbon Green has selected Southern Ontario in Canada as the focus for phase one of the North American roll-out of its full-scale tyre recycling plants. Mr Novak states: ’We have identified Canada as a world leader with very high standards of environmental practices which fits with our expansion plans for our unique proprietary technology that 100% recycles used tyres into high-grade commodities including Carbon Green (a virgin carbon black substitute) which is the key component required for new tyre manufacturing with zero waste and zero emissions.’
From its commercial-scale plant in Cyprus, Carbon Green is converting the by-products of tyre pyrolysis into recovered steel, a diesel equivalent oil which can also be employed to generate green electricity, and a nano-particle compound known as Carbon Green.