Baiting the recycling hook

Archiv – Norm Price knows that both Canadians and Americans drink plenty of bottled beer, and he is also pretty sure that most of them throw the twist-off caps into the bin. But the Quebec-based entrepreneur believes these steel caps can serve a useful extended life.
Through his www.bottlecaplure.com website, Mr Price and his company is offering fishing lures made from the steel caps; six pack types are available in a variety of customised configurations.Norm Price knows that both Canadians and Americans drink plenty of bottled beer, and he is also pretty sure that most of them throw the twist-off caps into the bin. But the Quebec-based entrepreneur believes these steel caps can serve a useful extended life.
Through his www.bottlecaplure.com website, Mr Price and his company is offering fishing lures made from the steel caps; six pack types are available in a variety of customised configurations. ’The lures work, they are good for the environment and they are great conversation starters – and this way they don’t end up in lakes, rivers and streams,’€™ explains Mr Price.
Working with environmentally-conscious fellow citizens who send him collected beer and soft drinks caps, Mr Price says he is currently accumulating between 500 000 and one million caps per month. Just a single-digit percentage of these caps end up as lures; the rest are being stockpiled and will ultimately be taken to a scrap yard for recycling.
Mr Price says a lot more can still be achieved. ‘€˜Molson-Coors – just one brewer – produces about 2 billion caps per year for the Canadian market alone, so if you start adding in the US market, you can see the enormity of it,’€™ he says.