Packaging innovation boosted by partnership

Swedish packaging tech company Meadow is partnering with aluminium giant Novelis to use more recycled aluminium in its innovative pre-filled containers.

Under the formal agreement, Novelis will become part of Meadow’s network of supply chain partners for aluminium, a network which also includes Ball Corporation, DRT Holdings and C-CARE. The agreement supports the mutual goal of using more recycled material in the consumer packaging market.

Lightweight alternative

Meadow, which was founded in Stockholm in 2020, markets a metal pre-filled container which is fitted into packaging across multiple industries, including personal care, beauty, food and beverages. Its innovative Kapsul technology offers a lightweight, user-friendly alternative. Meadow has committed to further collaboration with Novelis on a number of initiatives as part of their strategic partnership.

This collaboration is said to emphasise Novelis’ and Meadow’s commitment to expanding the circular properties of aluminium into the consumer-packaged goods market.

Sustainability

Meadow ceo and co-founder Victor Ljungberg calls it an exciting milestone for Meadow.

‘As a world leader in aluminium recycling and rolling, Novelis brings not only deep industrial expertise, but the scale and reliability needed to support our continued commercial growth. Crucially, it strengthens the sustainability of our value chain, creating one of the most circular packaging solutions available today, and brings us closer to our end goal of eliminating linear packaging.’