A new name for ISRI: ‘Change in how we express our identity’

After more than 35 years as the US Institute of Scrap Recycling Industries, ISRI is rebranding. A new name and brand identity for the industry body will be unveiled during the association’s conference and exhibition in Las Vegas in April.

‘ISRI is built on a proud legacy of more than three decades of serving our membership well, and rising to whatever challenges are facing the recycled materials industry,’ says ISRI chairman Brian Henesey. ‘This is a great time to celebrate our history while looking to the future. Who we are as an industry and association is not changing – but how we express our identity is. Everyone should come to Las Vegas and see history not only being honoured, but also being made.’

‘Scrap’ banned

The announcement does not come as a big surprise. It is a logical next step after the organisation’s decision last year to ban the word ‘scrap’ from its vocabulary and use ‘recycled materials’ instead.

With currently 1 700 member companies, ISRI was formed in 1987 when the Institute of Scrap Iron and Steel merged with the National Association of Recycling Industries. The association says it has ‘a loyal’ membership with some 800 companies having been ISRI members for more than 20 years.

Beyond metal scrap

The association has not only grown in size, it also has expanded the diversity of its membership, particularly in the electronics, consumer brands and EV battery sectors, reflecting evolution and innovation within the industry.

Don’t miss the show

‘Our industry has strong connections, where networking and relationship building are highly valued,’ adds ISRI President Robin Wiener. ‘Many companies are family owned, going back generations. ISRI 2024 will be special as we celebrate who we are and where we’re going.  This is a convention that should not be missed.’