Switzerland – Coffee expert Nespresso will invest Euro 415 million (US$ 543 million) over the next six years as part of the company’s sustainability strategy dubbed ‘The Positive Cup’. A prime objective is to increase the recycling capacity for its aluminium capsules to 100% globally.
Nespresso has pledged to recycle capsules collected by the company into new capsules ′each time it makes sense environmentally′ through initiatives in the UK, France, Switzerland, Belgium, Luxembourg, the Netherlands, Austria and Italy. The 100% recycling target follows success in achieving 75% last year.
The company will also ′source 100% of virgin aluminium capsule material compliant with the new Aluminium Stewardship Initiative standard′. This material is being developed within a multi-stakeholder programme led by the International Union for Conservation of Nature.
′Our business model enables us to be involved in every stage of coffee sourcing, production and sale,′ comments Nestlé Nespresso chief executive Jean-Marc Duvoisin. ′As a result, we have a unique opportunity to strongly engage with our Club Members to achieve our Positive Cup commitments, in particular as it relates to capsule recycling. Nespresso cannot achieve its objectives alone.′
For more information, visit: www.nestle-nespresso.com
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