United States – Garment manufacturer The North Face is to expand its ‘Clothes The Loop’ recycling programme to all of its retail and outlet stores in the USA. The company will simultaneously launch an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear ‘from any brand in any condition’.
Launched in 2013, the Clothes The Loop initiative returns clothing and shoes to their basic materials for use in creating new products. The project has since been extended from only 10 of The North Face’s sites to 83 nationwide.
The company says further expansion is necessary, quoting recent US Environmental Protection Agency figures showing textiles take up nearly 5% of all landfill space in the USA – equivalent to an estimated 24 billion pounds of post-consumer textiles every year or roughly 70 pounds per person. The volume of dumped textiles is thought to have increased by 40% between 1999 and 2009.
‘We hope this campaign gets people thinking about the lifecycle of the products they buy and how they can take simple steps to help protect our environment,’ says Adam Mott, director of sustainability at The North Face.