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Rolling out the ‘green carpet’ to promote recycling

Did you know the global carpet recycling sector was worth over EUR 10.7 billion last year? If carpet recycling wasn’t “hot” in the past, it certainly seems that way now.

It doesn’t hurt that recyclers and producers are collaborating with big fashion brands and event organisers to put sustainability on the map. One pioneer in this field is the Italian firm Aquafil, which processes around 130 000 tons of material every year.

The company recently created the ‘centrepiece’ of the third annual Green Carpet Fashion Awards in Milan. The couture event featured a floral carpet made with ECONYL regenerated nylon.

It was inspired by Leonardo Da Vinci’s artworks in the 500th anniversary year of his death. Covering the Piazza della Scala, the carpet spanned 2000 square metres and welcomed celebrity guests to the awards, including Vogue editor-in-chief Anna Wintour.

‘We are privileged to partner with the Green Carpet Fashion Awards Italia for the third year running’, says Bonazzi with a wide smile. ‘This tapestry-like carpet shows the endless possibilities offered by our ECONYL regenerated nylon. Using our method, we can turn a waste problem into exceptional materials for the fashion and design industry.’

The ‘green carpet’ is being reused at other high-profile events across Europe and, after a few months, it will be recycled through the unique ECONYL Regeneration Process.

It’s worth noting that Aquafil’s yarn was also the main ingredient for several evening gowns worn at the fashion event. One of the dresses was worn by Veronika Mikos, co-ordinator of the Healthy Seas project, who received the Circular Economy Award.

Stay tuned for our article about Aquafil’s ambitious partnership with carpet producer Tarkett, which will be featured in our next issue.

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