Scotland – Former Miss Scotland Nicola Mimnagh recently modelled custom ‘Zero Waste’ fashion collections in the Salvation Army Trading Company’s flagship store in Glasgow. Scottish designers Aimee Kent and Black Cherry Studio completely restyled unwanted clothing donated to the charity to challenge consumers’ antiquated perceptions of textile waste.
The ‘updated’ pieces in various styles were sourced from the 30 000 tonnes of textiles donated across the UK and are now said to be worth at least an £4000 (EUR 5100) each. This happens to be the average worth of wardrobes owned by Scottish households. In the UK, clothing has an estimated life span of roughly two years, claims project partner Zero Waste Scotland. The group stresses that only 70% of garments is worn every year.
‘We are really impressed by the final collections. The designers have completely transformed old, unwanted garments into gorgeous new garments which are completely unrecognisable,’ comments Lynn Wilson, textiles manager of Zero Waste Scotland. And she adds: ‘Clothing should never be put in the general waste bin and I believe our designers have spectacularly proved with this chic collection that there’s an inherent value in clothing.’
The collections will be sold with proceeds shared between the designers and the Salvation Army Trading Company.