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VinyLoop promotes ‘green potential’ of recycled PVC

Italy – A new document from Italian recycling firm VinyLoop claims that its recycled PVC reduces primary energy demand by 46%, compared with production of virgin PVC compound. The company hopes to ‘€˜create more demand pull for recycling’€™ in line with the industry’€™s VinylPlus campaign, which aims to be recycling 800 000 tonnes of PVC per year by 2020.

Recycling can ‘€˜dramatically shrink PVC’€™s environmental footprint and boost sustainability’€™, according to VinyLoop. Its recent life-cycle analysis has demonstrated that recycled PVC reduces global warming impact by 39% and water consumption by 72% against virgin manufacture.

VinyLoop General Manager Paolo Groppi noted that the recycled material treated at the company’€™s Ferrara plant has ‘€˜green marketing potential’€™, and forecast that it could come to replace conventionally produced PVC compound in the short term.

‘€˜PVC is a textbook example of how to cut resource use through recycling,’€™ Ghent University chemistry professor Jo Dewulf has commented. ‘€˜Everyone is claiming sustainability. But sooner or later you need back-up information to prove it. In this context, this study makes sense.’€™

For more information, visit: www.vinyloop.com

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