Italy – A new document from Italian recycling firm VinyLoop claims that its recycled PVC reduces primary energy demand by 46%, compared with production of virgin PVC compound. The company hopes to ‘create more demand pull for recycling’ in line with the industry’s VinylPlus campaign, which aims to be recycling 800 000 tonnes of PVC per year by 2020.
Recycling can ‘dramatically shrink PVC’s environmental footprint and boost sustainability’, according to VinyLoop. Its recent life-cycle analysis has demonstrated that recycled PVC reduces global warming impact by 39% and water consumption by 72% against virgin manufacture.
VinyLoop General Manager Paolo Groppi noted that the recycled material treated at the company’s Ferrara plant has ‘green marketing potential’, and forecast that it could come to replace conventionally produced PVC compound in the short term.
‘PVC is a textbook example of how to cut resource use through recycling,’ Ghent University chemistry professor Jo Dewulf has commented. ‘Everyone is claiming sustainability. But sooner or later you need back-up information to prove it. In this context, this study makes sense.’
For more information, visit: www.vinyloop.com