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UPM Raflatac takes first steps to recycle labels in Thailand

Thai company EcoBlue Limited has installed an innovative recycling line to give new life to PET label liner waste at its recycling facility in Rayong. The material would have otherwise been incinerated or landfilled.

UPM Raflatac, the self-adhesive label materials producer, is expanding its customer base in Thailand and organised a kick-off event in Bangkok to celebrate the installation of its RafCycle services at the EcoBlue plant.
The PET liner waste is collected from RafCycle’s local partners and recycled into new materials providing benefits for printers, packers, brand-owners as well as the environment.

100% recyclable goal

‘The goal of 100% recyclable packaging set out by the consumer product companies requires us to find solutions for waste materials beyond PET bottles,’ says Pranay Jain, EcoBlue’s managing director. ‘Our CircuLiner programme intends to achieve this by providing a recycling solution for the PET liner waste. We are excited about partnering with an environmentally conscious organisation like UPM Raflatac and hope to grow this programme through RafCycle.’

UPM Raflatac was ‘delighted’ to develop its recycling solutions in Thailand. Tanarrato Tanaka, who represents UPM Raflatac in Asia, says: ‘Our local team of experts can offer our customers and brands a range of sustainable products and services that will deliver benefits in the local market and beyond.’

Future ambitions

According to Robert Taylor, sustainability director, UPM Raflatac: ‘Labels are everywhere and an integral part of packaging. In expanding our RafCycle programme to Thailand, we want to encourage brands to work with us to achieve their recycling targets and to make the plastics economy truly circular. Our ambition is to expand the RafCycle solution into other South East Asian markets in due course.’
UPM Raflatac recently signed up to the New Plastics Economy Global Commitment, initiated by the Ellen MacArthur Foundation, with 250 organisations including many of the world’s largest packaging producers and recyclers. One of UPM Raflatac’s commitments is to grow the RafCycle recycling programme to enable all end-users to return their label liners.

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