United States – With so many global consumers already engaged in recycling, demand for environmentally-friendly packaging will increase still further in response to heightened publicity surrounding plastics ending up in the world’s oceans, reckons data analytics company GlobalData. According to its latest survey, 65% of consumers worldwide ‘always or mostly recycle product packaging while 53% always or mostly avoid excessively-packaged grocery products’.
‘Consumers are highly sensitive to the environmental implications of packaging formats,’ comments Peter Hays, consumer analyst at GlobalData. ‘While the implications of product formulation have long been a focus of consumers, it is becoming clear that the packaging waste produced by everyday purchases also has a detrimental effect on the environment.’
GlobalData’s survey found that consumers consider packaging recyclability to be ‘the most important factor when it comes to environmentally-friendly packaging, but that view is likely to shift as awareness builds’.
Hays concludes: ‘While packaging recyclability is laudable, the recycling process requires additional energy. A more environmentally-friendly packaging format might use recyclable materials while also reducing unnecessary packaging. Better still would be offering consumers reusable packaging.’
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