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Second life for airliner’s promotional posters

Switzerland – Airline Emirates has produced shopping bags made from mega posters used for the company’€™s promotional purposes. The 20-metre-high eye-catchers had been covering the façade of the terminal building at Zurich airport since 2007. According to the airline, 10 jobless people spent 16 days transforming the PVC posters into 600 bags. ‘With this project we can contribute to society,’ says Jörg Müller, regional manager for Emirates Switzerland.

Emirates claims to be an active recycler on board its airplanes too. For instance, left-over newspapers and magazines are being collected for recycling. Another success story is glass recycling which increased rapidly after Emirates’ catering department began collecting used bottles. Between 2010 and 2013, the airline recycled in total more than 423 tonnes of materials.

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