United Kingdom – UK supermarket chain Sainsbury’s is helping supporters of the annual Comic Relief charity event to transform the campaign’s plastic red noses into carpet underlay.The polyurethane foam noses were bought on a massive scale at Sainsbury’s locations across the country and are now on their way to the Northamptonshire factory of leading UK carpet underlay manufacturer Ball & Young where they will be recycled into its award-winning Cloud 9 range.
‘The noses will be processed in our state-of-the-art factory where they will be chipped, bonded and rejuvenated to attain the quality necessary for our carpet underlay,’ states Ann Shaw, sales director at Ball & Young. Katherine How, Sainsbury’s Comic Relief partnership manager, adds: ‘The success of Red Nose Day shows our customers want to help transform lives across the UK and Africa. We also know they care about the environment so we’re making it really easy for them to recycle the red noses.’
The first-ever Red Nose Day was held in 1988 and raised over Â£15 million (US$ 22.5 million). This year, the Comic Relief event raised a record Â£75 million for charity, partly through sales of increasingly popular merchandise such as the plastic noses.
For more information, visit: www.underlay.com