United States – Ford has pledged to incorporate Repreve fibre, made from 100% recycled plastics, into its new F-150 pick-up truck. The F-series are said to have been the best-selling US trucks for the past 38 years, so Ford believes its initiative ‘could make a big difference’.
Ford has been working with Unifi since 2012 to incorporate Repreve, which it describes as a ‘truly global material’, into its vehicles and now uses it in five car models. ‘By substituting with this recycled material, we will divert more than five million plastic bottles from landfills this year,’ the manufacturer says.
‘By using Repreve in the all-new Ford F-150, we are reconfirming our commitment to using renewable and recyclable materials in our vehicles,’ comments Carol Kordich, Ford’s lead designer of global sustainability materials strategy development. ‘We are always looking for ways to incorporate more innovative and sustainable materials into our vehicles.’
Ford has sold more 33 million F-series trucks since introducing the type in 1948. In ‘reinventing’ the newest model, the company claims to have filed more than 100 patents. The company currently uses eight renewable materials on the production line, including soya bean and coconut residues, rice hulls, wheat straw and cellulose fibres.
Last June, Ford topped Interbrand’s list of the 50 Best Global Green Brands, nominated to acknowledge environmentally responsible and sustainable manufacturing.