United Kingdom – Coca-Cola has pledged to recycle all clear plastic bottles disposed of at the London 2012 Olympic and Paralympic Games. The company will be joining forces with Sita UK, the Games organising committee’s waste management partner, to recycle clear plastic PET bottles from the Olympic Park, including those not made by the soft drinks giant but brought to the venue by visitors.
The recycled materials will be used to produce an estimated 80 million new Coke bottles; indeed, the company will be aiming to have the new bottles made within six weeks of the closing ceremony. The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has set a target of sending zero waste to landfill, with at least 70% of all waste at the Olympic Park being reused, recycled or composted. According to Coca-Cola estimates, its recycling efforts will deal with a fifth of consumer waste produced on the site.
Jon Woods, Country Manager for Coca-Cola Great Britain & Ireland, says: ‘London 2012 provides a spectacular opportunity for everyone in the UK to raise the bar on sustainability. We know from experience that our sponsorship can inspire our own business to take a leap forward in sustainability, and we’re committed to building on what we’ve learnt to help LOCOG make London 2012 the most sustainable Games of modern times.’