Global – P&G has announced that its Head & Shoulders shampoo brand will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
In partnership with recycling experts TerraCycle and Suez, this limited-edition bottle will be available this summer in Carrefour retail outlets. ‘This will be the world’s largest production run of recyclable bottles made with post-consumer recycled beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches,’ states P&G.
The project will require a supply of 2600 tons of recycled plastic on an annual basis. ‘We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,’ comments Lisa Jennings, vice president of Head & Shoulders and global hair care sustainability leader. P&G has also confirmed that, by the end of next year, more than half a billion bottles per annum in Europe will include up to 25% post-consumer recycled plastic. ‘This represents more than 90% of all the hair care bottles sold in Europe across P&G’s hair care portfolio of flagship brands like Pantene and Head & Shoulders,’ the company points out.
Creating the world’s first recyclable shampoo bottle with beach plastic is ‘the start of an important journey’, according to TerraCycle’s ceo Tom Szaky. ‘With the circular economy gaining more traction, we hope that other global brands will work with green suppliers and use their influence to drive change for the benefit of the environment.’
Would you like to share any interesting developments or article ideas with us? Don't hesitate to contact us.