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Aveda to take back product packaging

United States – Personal care products specialist Aveda has launched a take-back programme for its packaging. The US-based company is partnering with recycling solutions firm G2 Revolution to collect from customers any packaging not accepted by municipal kerbside recycling schemes.

The collected materials will be recycled into Aveda packaging or accessories. ‘The reality is that municipal programmes vary in the types of materials they are able to recycle,’ says Dave Rapaport, Aveda’s vice president, earth & community care. ‘Aveda is committed to a no-waste philosophy. We know this programme can make a difference.’

For each bin processed for recycling, G2 Revolution will donate funds to a food bank.

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