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Tetra Pak’s double triumph at innovation awards

Global – Packaging solutions company Tetra Pak won not one but two prizes at the World Beverage Innovation Awards held recently in Germany.

In the Best Carton category, the judges recognised the consumer benefits of Tetra Top with Separable Top. ‘Designed to facilitate sorting and recycling, the plastic top can be easily separated from the sleeve with a press of the thumb, thanks to the pre-cut perforation on the outer layer of the cardboard,’ Tetra Pak explains.

And in the Best Closure category, Tetra Pak’s bio-based caps were highlighted for their innovative use of high-density polyethylene derived from sugar cane rather than traditional fossil fuels. Global delivery of these renewable caps is believed to have reached 1.7 billion in 2014 for a 45% increase over the previous year.

The company’s ambition is to respond to customer demand by developing the industry’s first 100% renewable package. ‘We live in an age where consumers expect companies to offer products that enable them to adopt environmentally-responsible behaviours in their every-day lives with relative ease,’ noted Charles Brand, Tetra Pak’s vice president of marketing & product management. ‘We are honoured to have achieved these accolades, which represent many hours of working side by side with customers to develop innovations that meet expectations of today’s environmentally-conscious consumers.’


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