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True winners can think outside the box

Students from 70 schools and universities across 24 countries submitted entries to claim the Pro Carton Young Designers Award. The competition is meant to spark bold, new ideas regarding sustainable packaging and consumer products.  

Over 460 students presented their innovative carton-based designs to the European Association of Carton and Cartonboard Manufacturers. This is a record number of entries since the organisation launched the awards back in 2012. There are six categories, including best food & drinks packaging design, best creative idea, and the public’s favourite. A special category ‘Save the Planet’ is aimed at minimising plastics where possible.

The award for upcoming designers (under 30 years of age) coincides with the Carton Excellence Award, which celebrates innovative companies and packaging producers. View the entries and vote here!

All winners will be announced at a gala dinner at the ECMA Annual Congress on 19 September in Malta. The winner of each category will receive a first prize certificate, an all-expense paid trip to the Stora Enso board mill in Sweden, plus practical training at AR Packaging.

‘Brands must find ways to package products while minimising the use of irreplaceable resources,’ says Tony Hitchin, general manager of the association. ‘Using carton as a material supports a truly circular economy because it is renewable, recyclable and biodegradable. It’s great to see that so many young designers understand this idea and want to support our vision for cartons as the ultimate solution to prevent packaging waste.’

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