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Paper recycler Mark Lyndon rebrands to Winfibre

Winfibre is to be the new name for recovered paper recycler and trader Mark Lyndon Paper Enterprises, the change coming as part of a new global strategy. Instead of separate businesses in the countries in which they operate, the UK, United States and Europe entities will become a single company.

Mark Lyndon Paper Enterprises, which supplies recovered fibre to China’s Lee & Man Group, will begin rebranding to Winfibre from 1 January 2019. The new business will provide fibre for Lee & Man’s existing and proposed paper mills in China, Vietnam and elsewhere.

In the UK, existing Mark Lyndon Paper Enterprises staff will transfer to Winfibre and the company will continue to be based in Nottingham.

Global touch

‘This new structure enables us to act as a global business, rather than operating as separate businesses in different territories as we do now,’ says Winfibre UK managing director Colin Clarke. ‘It will enable us to devise global procurement strategies and provide the ability to negotiate global terms with shipping lines and other suppliers.’

He adds that suppliers in the UK will not see any changes apart from a new name. ‘They will still be dealing with the same people on a day-to-day basis and we look forward to working with them as Winfibre.’

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