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Aluminium cans on the rise in Europe

Europe – 2013 was ‘a good year’ for aluminium cans, according to new figures from Beverage Can Makers Europe (BCME) as some 60 billion were produced throughout Europe for growth of 3% compared to the previous year.

Nearly 20% of Europe’s beer market relies on aluminium as a packaging material. ‘This was only 14% at the start of the century,’ BCME observes.

‘Strong growth’ in exports is believed to have been a main factor in the can production increase. This positive momentum is hailed as ‘a clear sign’ that leading soft drinks producers and breweries have become aware of the advantages of aluminium cans, argues Carine Lemmens, chairman of BCME Benelux. ‘They are increasingly popular as they can be easily filled and may be recycled infinitely.’

The ‘continual improvement’ in recycling rates across Europe is further confirmation that consumers are responding well to industry programmes which promote a recycling culture such as ‘Every Can Counts’, notes Welf Jung, BCME’s marketing committee chairman.

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