United States – The US-based Red Hare Brewing Company is to become the first commercial user of Novelis’ evercan, which is made of a guaranteed minimum 90% recycled content. The packaging, containing a craft beer, is expected to be on store shelves from next month in key markets throughout the south east of the USA.
′This introduction marks the commercial availability of the world′s first certified high-recycled-content aluminium beverage can,′ explains Phil Martens, president and ceo of Novelis. ′Working with Red Hare, we have developed a proven supply chain to deliver this industry-first offering to consumers, setting an example that other beverage companies are sure to follow.′
Red Hare is based in Georgia and is one of the fastest-growing micro-breweries in the USA. ′Novelis′ evercan is a perfect fit for Red Hare,′ notes its founder and ceo Roger Davis. ′The independent certification of the closed-loop recycling process behind evercan strengthens our commitment to employing the best in sustainable business practices.′
Environmental auditor SCS Global Services has certified Novelis facilities in North America, Europe, South America and Asia to produce evercan. The aluminium rolled products specialist is striving to increase the recycled content of its products across its global operations to 80% by 2020.
It has announced capital investments of approximately US$ 500 million over the last two years that will double its global recycling capacity to 2.1 million tonnes by 2015.
For more information, visit: www.novelis.com
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