Page 58 from: Recycling International May/June issue 2023

58

NEW WEBSITE FEATURES THE REAL THING
Just in time for its 110th anniversary, Germany’s Lindemann Metal Recycling
Solutions has launched a new online platform featuring interactive 360° ani-
mations of shears, balers and shredders. The website is based on joomla, an
open source content management system that has been extended by a
modular front-end framework for the development of fast and complex web
interfaces. The 360° animations are ‘an absolute highlight for tech fans,’
says Lindemann. Website visitors can take a deep dive inside each of the
company’s machines.
‘To ensure that these and other technical gimmicks do not generate massive
data volumes taking endless time to load, these interactive models have
been specifically optimised for representation in the world wide web.’
Good to know: the online platform features tools enabling contact requests
to be directly routed to the correct teams within Lindemann. The new web-
site will be available in five languages and is continuously updated.

box from a 360° perspective, always
searching for pioneering and forward-
driven solutions that give strong
advantages to our customers. Third,
we always try to be a good corporate
citizen for our employees as well as our
customers and business partners.
Together we have the power to drive
the green steel cycle – economically
and ecologically.’

AS A COMPANY AND A BRAND,
WHAT’S THE ‘WIN’ OF BEING
INDEPENDENT AGAIN?
‘Our strong focus on service and after-
market requires a high degree of flexi-
bility, fast reaction, and decision mak-
ing. The prompt implementation of a
new organisational structure and
adjusting processes that reflect the
dynamic market conditions was key in
our repositioning, supported very
much by our new owners from day
one.

WHAT ARE YOUR CUSTOMERS
SEEING OF THIS INDEPEN-
DENCE?
‘They are happy about the comeback
after 20 years and our restored focus
on core values. We are more agile and
react much more quickly with high cus-
tomer focus. We’ve received a massive
positive response from a wide range of
our customer base. Significant
improvements in customer care, ser-
vice and aftersales are already visible
and it is this customer satisfaction that
drives us every day.’

LINDEMANN CLAIMS ‘A CLEAR
PIONEERING ROLE’ IN THE MAR-
KET. PLEASE EXPLAIN.
‘We’ve been a pioneer since our birth
in 1913. In this role we see ourselves as
a metal recycling solution provider in
the broad and huge metal circular
economy. It’s crucial for us to be an
end-to-end cooperation partner for our
customers and to serve market require-
ments as best as possible. Our portfo-
lio covers traditional metal processing
and engineering as well as linked top-
ics such as air treatment, sorting and
separation, and energy efficient and
digital solutions.’

IN WHICH REGIONS OF THE
WORLD DO YOU SEE POTEN-
TIAL MARKET GROWTH WHEN
IT COMES TO EXPANSION OF
RECYCLING CAPACITY?
‘Mature markets like EMEA and North
America offer great opportunity for
development due to a major presence
of our Lindemann machinery portfolio.
But emerging markets like India or
Brazil are interesting, too, with great
potential for growing our business. We
see environmental topics becoming
more important in those markets so we
are well prepared with an aligned port-
folio and full solutions.’

THE LINDEMANN ‘SHRED-CUT-
PRESS-WIN!’ BROCHURE HIGH-
LIGHTS THE GROWING IMPOR-
TANCE OF DIGITISATION. WHAT
DOES LINDEMANN’S DIGITAL
FUTURE LOOK LIKE?
‘We currently digitalise our products
enabling our customers to control their
operations as much as possible and to
keep downtimes low. Preventive main-
tenance and conditional monitoring
are crucial. We’ve equipped machinery
with a specific sensor technology to
make the processes more efficient.
Apart from remote support via Teams,
Zoom or telephone, we’ve also intro-
duced Smart Glass, augmented reality
glasses that display digital information
before the user’s eyes. And at
Lindemann, AI will obviously be play-
ing a bigger role in the years to come.’

HOW DOES LINDEMANN
EMBRACE THE SUSTAINABILITY
CHALLENGE?
‘We are in the business of sustainability

Refurbishing a rotor.

Lindemann shredder plant being installed
at a recycler in Texas, USA.Made in Germany: Inside Lindemann’s production and service facility.

56-57-58-59_coverstorylindemann.indd 58 03-05-2023 17:00