InnovAtIon
41recyclinginternational.com | September/October | 2020
recycled content anyway ‘but the fact
the legislative landscape is changing
makes it easier for us to get the fund-
ing we need from the business.’
Atterby sees...
recycled content anyway ‘but the fact
the legislative landscape is changing
makes it easier for us to get the fund-
ing we need from the business.’
Atterby sees recycled polymers as
being increasingly de-coupled from
the prime market because of ‘growing
awareness from manufacturers that
consumers want more environmentally
sound products’.
Invest to succeed
The winners, he argues, will be those
who invest in innovation and the
future, despite the financial grip of
Covid-19. ‘We are continuing with our
apprenticeship programme: if it went,
it would take us seven to 10 years to
put back in place a succession plan for
future development.’
This is not just ‘good-to-have’, it
makes real business sense. As TRC’s
Miles insists, ‘Everything we do is
undertaken when someone tells us
they want to be more efficient and to
make more profit. That’s a key differ-
entiator’.
And the final word on AI goes to
Atterby: ‘This is an exciting new field
only restricted by the way you think.’
