15recyclinginternational.com | November/December | 2019
president Bird told the body’s conven-
tion in Budapest his key priorities
included expansion of the member-
ship and a close working relationship
with the media to promote the
environmental, economic and social
contribution of the recycling
industry.
‘Recycling still has an image that
needs improving and we really need
to promote the positive contribution
our industry makes,’ he said. ‘We will
be updating all the figures in this area
so we have the info to hand that will
enable us to better argue our case.
Our figures on the ferrous market are
excellent but I believe we should offer
more in other areas.’
educaTion is key
Repeating former UK Prime Minister
Tony Blair’s mantra of ‘Education, edu-
cation, education’ more than 20 years
ago, Bird said education was one of
the reasons BIR created the Global
Recycling Foundation. ‘We will work
more closely with the foundation and
BIR will be looking at education pro-
grammes relating to our sector. We will
be working to see what we can do to
educate a wider audience of the role of
recycling.’
CONFERENCE REPORT
14-15-16-17_bir-budapest(report).indd 15 13-11-19 16:46
