Page 40 from: Country report New Zealand and much more!
TECHNOLOGY EXPERTS
ducers have to take pure, new aluminium from
mines. Pedersen’s customers are so satisfied with
the quality of resources recovered by
Scanmetals’ that they do not need to buy prima-
ry aluminium from the mines. It is a real win-win
situation because the buyer also improves their
sustainability rates. Recovered aluminium can be
recycled up to 10 times without losing quality.
‘as reliable anD efficient as a
german car’
Scanmetals is comfortable in the knowledge it
can source all of its magnetic and sensor sorting
solutions from one partner. That includes the
non-ferrous metal separators, induction sorting,
XRT and XRF – essentially making life easier and
allowing for more time to be spent productively
on new recovery ideas. ‘Put it this way,’ Pedersen
says, ‘There is no doubt that German cars are
the best in the world. That is a fact. I would put
Steinert on the same platform: as efficient as a
German Audi; as reliable as a German
Volkswagen.’ He adds: ‘my production people
trust them. The machines are easy to handle and
all the technical components are easy to under-
stand and use.’
Quality anD timing are key
Scanmetals’ focus on market and demand under-
pins the company’s success. Not only is material
quality key to success but also the delivery of the
resources, the ‘just in time’ element. This makes
reliable machinery a crucial factor for material
recovery success. When the company supplies
aluminium to smelters, delivering ‘just in time’ to
brands such as BMW, Scanmetals has to deliver
on time too. Pedersen has tailored his business
in accordance to his customer’s needs and mar-
ket demands. Downtime is critical. ‘If we are late,
another supplier will be preferred. But we have
very little downtime. The service department at
STEINERT is highly educated and helps us right
away.’
prestigiOus entrepreneur Of the
year awarD winner
At its awards ceremony in 2018, Ernst & Young
gave Pedersen the Innovation prize for his con-
tribution to the industry through impressive busi-
ness growth rates, innovative strength and social
commitment.
During his acceptance speech, Pedersen took
another chance. He asked if anyone present
would invest in a new idea of his to create jobs
while saving resources. ‘I learned from mistakes.
I made a business that is so strong and a new
idea that has a real future. I always had challeng-
es, I always had possibilities and I succeeded.
That gave me confidence.’ Asked what is special
about his prize, he says: ‘Being recognised for
my work. I felt I achieved something in life. They
saw the ideas I have and that I can make them
come true. That is also what the prize means:
“Being an entrepreneur”.’
hats Off tO ejvinD
One week after the ceremony, Pedersen’s offer suc-
ceeded again. The family behind Lego called and
came on board. They trusted in his ideas and plan to
invest in the expansion of his next projects in Europe
Steinert KSS with XRF (X-ray fluorescence)
sorts copper, brass, zinc and precious
metals by distinguishing between the dif-
ferent elements.
a sOrting anD separatiOn technOlOgy innOvatOr
Steinert can look back on a 130-year history. Founded in 1889 in Cologne, Germany
this family-owned company is one of the world’s leaders in sensor sorting and mag-
netic separation in the mining, scrap and waste recycling industries. With 300
employees, Steinert generates an annual turnover of around EUR 100 million. In
addition to 50 sales partnerships and joint ventures around the globe, the company
has subsidiaries in Germany, Australia, the USA and Brazil.
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