UK – Car giant Toyota is offering consumers an end-of-life vehicle (ELV) recycling service. The on-line Rewarding Recycling platform enables car users to organise the recycling of their own vehicle.
Rewarding Recycling provides responsible and efficient disposal with a ‘fair price’ paid to the consumers, states Toyota. The recycling job is performed by the car manufacturer’s partner, Autogreen, with which it has been collaborating since 2005. The service is completely free of charge, Toyota points out.
Under the Rewarding Recycling scheme, consumers visit Toyota’s website and input their vehicle registration number and postcode. This will automatically generate a personal valuation for their car. Subsequently, they can select a preferred Toyota centre for dropping off their vehicle and receive a PIN code. On entering this number on-line, payment of the vehicle’s valuation will be made into a bank account while the user is also issued with a Certificate of Destruction.
‘We’ve introduced Rewarding Recycling not only to make the job of disposing of their car simpler for customers, but also to ensure the process is done in an environmentally responsible way,’ notes Thomas Rosselle, Toyota’s Manager CSR and Environmental Affairs. Under the new scheme, consumers will also be allowed to hand in vehicles from other manufacturers.