Finland – In an attempt better to understand its customers’ disposal behaviour, Finnish mobile phone producer Nokia has conducted a global survey of the public’s recycling habits. With 91% of people worldwide not recycling mobile phones, Nokia says extra effort is clearly needed to convince them so to do. In the survey, 44% of respondents said they would like to receive money back when recycling an old phone; some 12.5% would either like there to be easier access to recycling points or a gift card in return for handing over their old mobile; and just under 12% of consumers didn’t want to hand over their phones at all because the memories attached to the old devices were seen as too valuable to give up. Almost 5% of respondents suggested a charity donation would be the best option.
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