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Call2Recycle targeting new growth areas

United States – Atlanta-based Call2Recycle, which describes itself as ‘the most successful battery stewardship organization in North America’, has named sustainability expert Leo Raudys as vice president of programme development.

The appointment coincides with the group′s 20th anniversary and is said to mark ′the beginning of an organisational initiative to develop new growth areas outside of battery recycling′. It is also hoped to increase influence within ′the larger realm of environmental conservation and product recycling′.

Raudys is known for his expertise in environmental public policy, and for building and managing sustainability programmes for a major retailer. His ′extensive track record′ includes directing the environmental sustainability portfolio of retailer Best Buy from 2009 to 2013, in which position Raudys built and managed ′one of the most successful electronics recycling programmes′ in the USA – with more than 800 million pounds of consumer goods recycled during his time with the company.

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